Agenda
Unlike most conferences, the Clickability User Conference 2008 is a dynamic environment that combines practical knowledge along with direct interaction with Clickability clients, partners and management team. The interactive event will be tailored across publishing and enterprise marketing tracks with each discipline focused on on demand web content management optimization, applied best practices, and developing a unique network of publishing and marketing professionals.
| Date | Time | General Conference | Track One: Enterprise Marketing | Track Two: Publishing |
| Mon., May 5 | 6:00pm - 9:00pm | Margaritas On Demand (Location: Le Meridien Hotel)
Our Cinco de Mayo, opening night festivities feature a chance to celebrate our independence from technology constraints, and to socialize with Clickability staff, customers, partners and friends. |
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| Tues., May 6 | 7:30am - 8:30am | Registration/Continental Breakfast/Expo | ||
| Tues., May 6 | 8:30am - 9:00am | Welcome to San Francisco
Clickability's VP of Marketing Robert Carroll kicks off the Third Annual Clickability User Conference. |
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| Tues., May 6 | 9:00am - 9:30am | On Demand Innovation: How the Clickability Platform Expands Your Vision and Helps Your Business Grow
John Girard, CEO, Clickability While installed content management systems are slow to evolve, Clickability's model of continuous, on demand innovation lets our customers work with us to create the future now. John Girard explains how "service" in the DNA and rapid iteration in the development team can prevent extinction, empower your staff and recession-proof your business. |
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| Tues., May 6 | 9:30am - 10:30am | Keynote: Content the Way Your Customers Want It Denise Shiffman, Marketing Strategist, Principal - Venture Essentials |
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| Tues., May 6 | 10:30am - 11:00am | Break/Exposition | ||
| Tues., May 6 | 11:00am - 12:00pm | Joint Session:SaaS and Savvy: I could have had an SLA!
More and more, it’s possible to avoid redundant investment in soon outgrown hardware and software in favor of best-in-class “as a service” solutions. Not only do on demand providers take you out of the IT business, they commit to levels of service it would be hard to achieve on your own. Our panelists explore the move to hosted business solutions and how they can benefit your business, your community and the planet. |
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| Tues., May 6 | 12:00pm - 1:00pm | Buffet Lunch: Birds of a Feather Eat Together
Sponsored by EchoSign
Join your fellow publishers or enterprise marketers for a working lunch. Next to bread, networking is the staff of life. |
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| Tues., May 6 | 12:00pm - 1:00pm | Exposition | ||
| Tues., May 6 | 1:00pm - 1:15pm | Track sessions
Customer Success Director Rob Lamb introduces today’s track sessions. |
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| Tues., May 6 | 1:15pm - 2:00pm | Lead Scoring Based on Digital Body Language – David Lewis, President, DemandGen
The Internet has forever changed the relationship between business buyer and seller. Today, prospects are driving the buying cycles. They are not relying on a vendor’s sales team for information. They are going to the Web to educate themselves and validate vendor offerings. They are exhibiting a new digital body language.
Marketers who can read a buyer’s digital body language can use this intelligence to adapt their marketing and sales processes to their advantage. Translating this into actionable information makes sales teams significantly more effective. Their sales cycles are shorter and they establish stronger relationships with the buyer.
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Content is Dead. Long Live Context
The days of "content is king" are passing. Today's most successful publishers understand that it’s a combination of content and context that builds user loyalty and delivers value to advertisers. See how Clickability analytics and partner technologies help you realize the most revenue from your content assets.
Panelists:
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| Tues., May 6 | 2:00pm - 2:45pm | Search Engine Marketing: The Art+Science of Search to Sale
Since 80% of internet traffic begins at a search engine, implementing SEO Best Practices on your website should not be far from your mind. Paid Search advertising (also known as PPC) is equally as important, as optimal results are typically achieved by combing both SEO and Paid Search advertising. Join Zuora’s Tien Tzuo and Geary Interactive’s Jim Macove to learn about the latest trends in Search Engine Marketing and how to leverage the power of a unified partner ecosystem to create traffic-driving programs that efficiently optimize audience targeting to yield increased ad revenue and transaction event conversions.
Panelists:
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Location, Location, Location: How Placement Helps Drive Revenue Customer Case Study: StarTribune.com, Jason Erdahl, Executive Director of Digital Media, Star Tribune Emerging syndication models are opening up new revenue streams publishers never thought possible before. Learn how to move beyond the Web to ensure that your content assets are reaching new audiences and are available on any and every new device. |
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| Tues., May 6 | 2:45pm - 3:30pm | Managing your Global Brand Online
Leaders in the technology and manufacturing fields discuss ways to synchronize international business units. Learn how a platform solution can drive immediate cost reductions and localize content across your global websites within ten minutes or less.
Panelists:
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SaaS is Green: Easy on the Budget, Easy on the Planet
Companies are coming face to face with the hidden costs of digital technology—a big carbon footprint and huge draws on the grid. Inherently “green,” SaaS dramatically reduces the cost and the waste involved in underutilized hardware installations and installed software solutions. This smart, lively panel presents a multi-faceted view of green media, green thinking, and the greening of the Web. Panelists:
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| Tues., May 6 | 3:30pm - 4:00pm | Exposition | ||
| Tues., May 6 | 4:00pm - 5:00pm | Joint Session: The Failure Of Great Design - Learning To Adapt To Audience Need
Being able to easily add innovative new applications to your content management system is no longer pie in the sky. From the simplest to the most complex integrations, Clickability offers a portfolio of strategies to help you build exactly the platform your business requires. Clickability technologists, partners and customers discuss the four strategic layers of the integration onion. Panelists:
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| Tues., May 6 | 5:00pm - 8:00pm | Reception: Bently Reserve Sponsored by Akamai |
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| Wed., May 7 | 7:30am - 8:00am | Registration/Continental Breakfast/Expo | ||
| Wed., May 7 | 8:00am - 8:15am | Day Two: Welcome, Recap, Announcements | ||
| Wed., May 7 | 8:15am - 9:00am | Roadmapping the Agile Enterprise: A New Paradigm
Jeff Freund, CTO, Clickability The traditional "waterfall" development model works just fine with a roadmap that's carved on stone tablets and describes a once-every-three-year product release cycle. This is not how Software as a Service works. Jeff Freund presents in detail how the Clickability development team operates—daily scrums, month-long projects, the continuous release of platform features and tweaks—and how user requirements help us write our roadmap on the fly. |
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| Wed., May 7 | 9:00am - 9:45am | Keynote: Getting Maximum Reach and Revenue from your Online Distribution
Tim Napoleon, Vice President & Chief Strategist, Media & Entertainment, Akamai |
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| Wed., May 7 | 9:45am - 10:15am | Break/Exposition | ||
| Wed., May 7 | 10:15am - 11:15am | Joint Session: Everything You Want to Know about Social Media, but are Afraid to Ask
Yes, social media is here to stay. This panel explores Clickability's platform approach to the challenges, how our customers are building vibrant online communities, and best guesses as to where the future lies.
Panelists:
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| Wed., May 7 | 11:15am - 12:00pm | Joint Session: Let Us Have It: State Your Real Needs in Real Time
The Clickability Executive team is on hand to take your questions and discuss your requests. Go ahead, ask us anything. It’s your turn. Robert Carroll, Moderator |
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| Wed., May 7 | 12:00pm - 1:00pm | Lunch, exposition, networking Sponsored by Twistage |
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| Wed., May 7 | 1:00pm - 5:00pm | Technical Speed Dating - How to Sessions
Spend the afternoon taking a deeper dive into the Clickability Platform. Programmers Emphasis:
Non-Programmers Emphasis:
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