Agenda

Unlike most conferences, the Clickability User Conference 2008 is a dynamic environment that combines practical knowledge along with direct interaction with Clickability clients, partners and management team. The interactive event will be tailored across publishing and enterprise marketing tracks with each discipline focused on on demand web content management optimization, applied best practices, and developing a unique network of publishing and marketing professionals.

 

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Date Time General Conference Track One: Enterprise Marketing Track Two: Publishing
Mon., May 5 6:00pm - 9:00pm Margaritas On Demand (Location: Le Meridien Hotel)

Our Cinco de Mayo, opening night festivities feature a chance to celebrate our independence from technology constraints, and to socialize with Clickability staff, customers, partners and friends.

   
Tues., May 6 7:30am - 8:30am Registration/Continental Breakfast/Expo    
Tues., May 6 8:30am - 9:00am Welcome to San Francisco

Clickability's VP of Marketing Robert Carroll kicks off the Third Annual Clickability User Conference.

   
Tues., May 6 9:00am - 9:30am On Demand Innovation: How the Clickability Platform Expands Your Vision and Helps Your Business Grow

John Girard, CEO, Clickability

While installed content management systems are slow to evolve, Clickability's model of continuous, on demand innovation lets our customers work with us to create the future now. John Girard explains how "service" in the DNA and rapid iteration in the development team can prevent extinction, empower your staff and recession-proof your business.

   
Tues., May 6 9:30am - 10:30am Keynote: Content the Way Your Customers Want It

Denise Shiffman, Marketing Strategist, Principal - Venture Essentials

   
Tues., May 6 10:30am - 11:00am Break/Exposition    
Tues., May 6 11:00am - 12:00pm Joint Session:SaaS and Savvy: I could have had an SLA!

More and more, it’s possible to avoid redundant investment in soon outgrown hardware and software in favor of best-in-class “as a service” solutions. Not only do on demand providers take you out of the IT business, they commit to levels of service it would be hard to achieve on your own. Our panelists explore the move to hosted business solutions and how they can benefit your business, your community and the planet.

   
Tues., May 6 12:00pm - 1:00pm Buffet Lunch: Birds of a Feather Eat Together

 

Sponsored by EchoSign

 

Join your fellow publishers or enterprise marketers for a working lunch. Next to bread, networking is the staff of life.

   
Tues., May 6 12:00pm - 1:00pm Exposition    
Tues., May 6 1:00pm - 1:15pm Track sessions

Customer Success Director Rob Lamb introduces today’s track sessions.

   
Tues., May 6 1:15pm - 2:00pm   Lead Scoring Based on Digital Body Language – David Lewis, President, DemandGen

The Internet has forever changed the relationship between business buyer and seller. Today, prospects are driving the buying cycles. They are not relying on a vendor’s sales team for information. They are going to the Web to educate themselves and validate vendor offerings. They are exhibiting a new digital body language.

 

Marketers who can read a buyer’s digital body language can use this intelligence to adapt their marketing and sales processes to their advantage. Translating this into actionable information makes sales teams significantly more effective. Their sales cycles are shorter and they establish stronger relationships with the buyer.

 

Content is Dead. Long Live Context

The days of "content is king" are passing. Today's most successful publishers understand that it’s a combination of content and context that builds user loyalty and delivers value to advertisers. See how Clickability analytics and partner technologies help you realize the most revenue from your content assets.

 

Panelists:

 

Tues., May 6 2:00pm - 2:45pm   Search Engine Marketing: The Art+Science of Search to Sale

Since 80% of internet traffic begins at a search engine, implementing SEO Best Practices on your website should not be far from your mind. Paid Search advertising (also known as PPC) is equally as important, as optimal results are typically achieved by combing both SEO and Paid Search advertising.

Join Zuora’s Tien Tzuo and Geary Interactive’s Jim Macove to learn about the latest trends in Search Engine Marketing and how to leverage the power of a unified partner ecosystem to create traffic-driving programs that efficiently optimize audience targeting to yield increased ad revenue and transaction event conversions.

 

Panelists:

 

Location, Location, Location: How Placement Helps Drive Revenue

Customer Case Study: StarTribune.com, Jason Erdahl, Executive Director of Digital Media, Star Tribune

Emerging syndication models are opening up new revenue streams publishers never thought possible before. Learn how to move beyond the Web to ensure that your content assets are reaching new audiences and are available on any and every new device.

Tues., May 6 2:45pm - 3:30pm   Managing your Global Brand Online

Leaders in the technology and manufacturing fields discuss ways to synchronize international business units. Learn how a platform solution can drive immediate cost reductions and localize content across your global websites within ten minutes or less.

 

Panelists:

 

SaaS is Green: Easy on the Budget, Easy on the Planet

Companies are coming face to face with the hidden costs of digital technology—a big carbon footprint and huge draws on the grid. Inherently “green,” SaaS dramatically reduces the cost and the waste involved in underutilized hardware installations and installed software solutions. This smart, lively panel presents a multi-faceted view of green media, green thinking, and the greening of the Web.

Panelists:

 

Tues., May 6 3:30pm - 4:00pm Exposition    
Tues., May 6 4:00pm - 5:00pm Joint Session: The Failure Of Great Design - Learning To Adapt To Audience Need

Being able to easily add innovative new applications to your content management system is no longer pie in the sky. From the simplest to the most complex integrations, Clickability offers a portfolio of strategies to help you build exactly the platform your business requires. Clickability technologists, partners and customers discuss the four strategic layers of the integration onion.

Panelists:

 

   
Tues., May 6 5:00pm - 8:00pm Reception: Bently Reserve

Sponsored by Akamai

   
Wed., May 7 7:30am - 8:00am Registration/Continental Breakfast/Expo    
Wed., May 7 8:00am - 8:15am Day Two: Welcome, Recap, Announcements    
Wed., May 7 8:15am - 9:00am Roadmapping the Agile Enterprise: A New Paradigm

Jeff Freund, CTO, Clickability

The traditional "waterfall" development model works just fine with a roadmap that's carved on stone tablets and describes a once-every-three-year product release cycle. This is not how Software as a Service works. Jeff Freund presents in detail how the Clickability development team operates—daily scrums, month-long projects, the continuous release of platform features and tweaks—and how user requirements help us write our roadmap on the fly.

   
Wed., May 7 9:00am - 9:45am Keynote: Getting Maximum Reach and Revenue from your Online Distribution

Tim Napoleon, Vice President & Chief Strategist, Media & Entertainment, Akamai

   
Wed., May 7 9:45am - 10:15am Break/Exposition    
Wed., May 7 10:15am - 11:15am Joint Session: Everything You Want to Know about Social Media, but are Afraid to Ask

Yes, social media is here to stay. This panel explores Clickability's platform approach to the challenges, how our customers are building vibrant online communities, and best guesses as to where the future lies.

 

Panelists:

 

   
Wed., May 7 11:15am - 12:00pm Joint Session: Let Us Have It: State Your Real Needs in Real Time

The Clickability Executive team is on hand to take your questions and discuss your requests. Go ahead, ask us anything. It’s your turn.

Robert Carroll, Moderator

   
Wed., May 7 12:00pm - 1:00pm Lunch, exposition, networking

Sponsored by Twistage

   
Wed., May 7 1:00pm - 5:00pm Technical Speed Dating - How to Sessions

Spend the afternoon taking a deeper dive into the Clickability Platform.
The following six sessions will take place concurrently and be repeated (sort of like speed dating!), so everyone can take part.

Programmers Emphasis:

  • Feedloader and the API - how content can be moved in and out of the Clickability CMS
  • Social Media & kickoff of the Velocity User Group - How to setup profile management, blogs, comments, ratings, and more!
  • Advanced Feature Overview - Not only an overview of available features, but hands-on how-to tutorials, code tips, best practices, and unveiling the new online Velocity Manual & Code Library

Non-Programmers Emphasis:

  • Redesigns vs. Re-launches - Best practices for constantly evolving your sites
  • Multimedia Mania - Jump on the bandwagon with videos, podcasts, webinars, and interactive flash/xml
  • Feature Overview - What are you NOT using yet?