Speakers

Denise Shiffman, Marketing Strategist, Principal - Venture Essentials

 

Sessions:

Keynote: Content the Way Your Customers Want It

 

Denise Shiffman is author of The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture, and principal of the strategic marketing and innovation consultancy Venture Essentials. In her twenty-three-year marketing and management career, she has launched over thirty products responsible for over $2 billion in revenue, marketed pioneering computer and Web technologies, and reinvented the corporate brand of a Fortune 500 company.

 

 

 

Tim Bradbury, President, New Media, American City Business Journals

 

Sessions:

SaaS is Green: Easy on the Budget, Easy on the Planet

 

Tim is currently President, New Media for American City Business Journals, ‘ACBJ’. In this role he is responsible for directing and overseeing ACBJ’s New Media activities. ACBJ New Media customers comprise nearly 10 million monthly unique users across business, sports and enthusiasts sites. This includes but is not limited to ACBJ’s network of 42 local business journal sites ‘bizjournals.com’ , bizwomen.com, greenbizjournal.com, sportingnews.com, scenedaily.com, Inside Lacrosse and Hemmings.com. Tim joined ACBJ in 2000 as EVP of bizjournals.

 

Prior to ACBJ, Tim was a senior executive with Thomson Gale, leading their electronic reference, classroom and acquisition activities.

 

 

 

Tim Napoleon, Vice President & Chief Strategist, Media & Entertainment, Akamai

 

Sessions:

Day 3 Keynote: Getting Maximum Reach and Revenue from your Online Distribution

 

Tim Napoleon has an accomplished record as a marketing and business professional in the online and media & entertainment industries. Tim is presently the Chief Strategist, Media and Entertainment, for Akamai Technologies, providing services to digitally deliver music, movies & video, games, sports and news for businesses such as Apple iTunes, Major League Baseball, XM Satellite, MTV, CNET, and Newscorp.

 

Prior to Akamai, Tim worked closely with Adobe to launch the Flash Video Streaming service at a content delivery startup; launched Pacific Life’s online web portal which supported several billion dollars in transactions; and provided consulting services to a number of high tech and media & entertainment businesses.

 

Tim has spoken on the subjects of Digital Media & Entertainment, online advertising, Digital Content Delivery, video search, and content monetization strategies at a number of industry conferences including National Association of Broadcasters, Consumer Electronics Show, Digital Hollywood, Streaming Media and Flash Forward. He has authored multiple industry white papers regarding digital entertainment and online video. He is an avid supporter of the arts by volunteering on several independent films screened at Sundance and producing a DVD series on classic drawing skills.

 

MBA graduate from the University of Southern California’s Marshall School of business, and a Communications graduate from the University of California at Fullerton.

 

 

 

Lonnie Wills, Vice President, Global Services, Astadia Consulting, LLC

 

Sessions:

Panel: SaaS and Savvy: I could have had an SLA!

 

Lonnie Wills is the Vice President of Global Services at Astadia Consulting, LLC, responsible for managing hundreds of SaaS implementations. He also consults with executives on how to harness the power of SaaS and enabling SaaS to the desktop.

 

Mr. Wills is a seasoned IT Veteran with over 20 years of experience in IT consulting and management. Previously to Astadia, Mr. Wills served as CIO of BakBone Software where he implemented Salesforce.com and leveraged Salesforce.com as a platform to consolidate over 15 applications to reduce the cost of maintaining the application Silo.

 

Prior to BakBone Software Mr. Wills, CEO and Co-founder. launched a Business Intelligence Software company in 1999 called e-botz, which was based on “Bot Technology” with products like Network Query Language “NQL” and “Content Anywhere” which he later sold in 2003. Prior to e-botz, Mr. Wills was a manager and senior consultant at IBM where he managed a large consulting group of over 200 resources for Global Services generating 150M Annually.

 

 

 

John Girard, Founder & CEO, Clickability

 

Sessions:

On Demand Innovation: How the Clickability Platform Expands Your Vision and Helps Your Business Grow

 

Under his leadership, Clickability has grown from a garage-based dream of four Stanford graduates to become the most successful single-source provider of on demand Web Content Management (WCM) solutions for media and enterprises. The biggest names in publishing, including the Wall Street Journal, CNN Interactive, and Dwell Magazine, rely on Clickability’s on demand content management applications to deliver the news to millions of readers each day. As CEO of Clickability, John’s primary responsibilities are driving the strategic vision of the company, including developing product and partnership strategies and fundraising.

 

 

 

Jeff Freund, Founder & Chief Technology Officer, Clickability

 

Sessions:

Roadmapping the Agile Enterprise: A New Paradigm

Track Two: SaaS is Green: Easy on the Budget, Easy on the Planet

 

As Founder and CTO of Clickability, Jeff designed and deployed the first and only pure-play SaaS platform for the entire web content lifecycle, from content creation to optimization. His work to launch the flagship Clickability platform in 2003 has advanced and his team's solutions were serving over 200 million pages per month by end of 2007. In addition to the platform's core content management and publishing capabilities, Jeff has overseen the launch of Clickability's comprehensive suite of publishing modules, which include an ad server, newsletter services, reports, polls and surveys, and search capabilities.

 

With over 10 years of software and Internet experience, Jeff's earlier posts include Western U.S. head of technology for Network Software Associates, a provider of legacy-to-web host connectivity products for enterprise customers. He collaborated on Linux cluster supercomputer projects at UCLA. Jeff received his BS and MS in Environmental Engineering from Stanford University.

 

 

 

Robert Carroll, Vice President of Marketing, Clickability

 

Sessions:

Welcome to San Francisco

Panel: SaaS and Savvy: I could have had an SLA!

Prospect to Website to Lead to Sale: The New Value Chain

Track One: Managing your Global Brand Online

Day Three: Welcome, Recap, Announcements

Day Three: Joint Session

Joint Session: Let Us Have It: State Your Real Needs in Real Time

 

As VP of Marketing, Robert Carroll is responsible for crafting and executing Clickability’s global marketing strategy including brand, sales enablement, press and analyst relations, events, and lead and demand generation programs. Robert contributes more than 20 years of strategic marketing experience at both start-ups and Fortune 500 companies in the software, media, online publishing, and software-as-a-service industries. In addition to holding executive positions at AOL, Ziff-Davis (ZDNet), Ofoto (now Kodak), and Wind River, Robert was a founding team member of GNN, the world’s first commercial website.

 

 

 

Rob Lamb, Director of Customer & Partner Programs, Clickability

 

Sessions:

Track Two: Content is Dead. Long Live Context

Joint Session: The Failure Of Great Design - Learning To Adapt To Audience Need

Joint Session: Everything You Want to Know about Social Media, but are Afraid to Ask

Joint Session: Support as a Service: Making our Customers More Successful

 

In his capacity as Director of Customer and Partner Programs, Rob Lamb is responsible for developing programs and relationships with strategic partners to increase the value proposition delivered to Clickability customers. Rob brings an entrepreneurial background with an emphasis on business development and customer value creation. Prior to joining Clickability, Rob held various management positions at Salesforce.com; most recently, he was focused on creating and implementing the innovative AppExchange partner program. Under his leadership, the team created a value added community of more than 250 integrated partner relationships, delivering in excess of 500 solutions. In his subsequent role as manager of the Customer Success Program, he was responsible for the formation and execution of customer facing programs designed to create an increased customer value proposition from use of the product. In addition, Rob has held leadership roles at Aevia and COLO.COM.

 

 

 

Julia Banks, Senior Director of Client Services, Clickability

 

Sessions:

Technical: How To Sessions

 

As Senior Director of Client Services, Julia is responsible for delivering professional services to Clickability customers and maintaining the high standards of customer support recognized by clients. She manages two talented groups within the Client Services team, providing project management, technical integration, website launches, and 24/7 customer support. Julia has over ten years of experience in managing large-scale web projects and diverse teams that deliver exceptional web experiences. Prior to joining Clickability, she was Web Communications Manager for Lyris Technologies and held several positions at Rent.net and Move.com, leading the creative programming, site management, and quality assurance teams.

 

 

 

Michelle Archard, Senior Consultant, CommOut

 

Sessions:

Track One: Managing your Global Brand Online

 

Geek-Girl Michelle Archard is a senior consultant with online marketing consultancy CommOut, based in Melbourne, Australia. Michelle helps B2B companies use the power of the Internet to find and keep customers. She also designs and implements Intranets to motivate and empower staff. After spending almost 20 years working in high technology multinational companies, Michelle has a wealth of experience in working with dispersed teams – across multiple time zones and cultures. She recently implemented a Clickability content management system for the website of world’s third biggest packaging company, Amcor. The project included project management, vendor selection, information architecture, site structure and content development.

 

Michelle has a BSc in Chemistry from the University of Melbourne and various post-graduate marketing qualifications (including a Certificate in Marketing from the University of Texas). CommOut is part of the Group Out company, whose customers include Amcor, Emerson Process Control, Pall, Siemens and GSK.

 

 

 

Clare E. Munn, CEO, The Communication Group

 

Sessions:

Track One: Managing your Global Brand Online

 

Clare Munn founded tcg: The Communication Group in 2003. An interactive social media agency. It is privately held, majority women-owned company and it has tripled its business every year. Clients include Cisco, McKesson, Ebay, AMD, Maxtor and the Women’s Funding Network.

 

Growing up in a large publishing family in Zimbabwe, Africa, Ms. Munn was influenced by all forms of communication and media. Her passions include identifying and responding to different learning styles within a user interface. She graduated from Christies in Cheltenham, UK in 1988. Clare sits on various boards and advisory committees including www.pangea.day.org and www.artistsforliteracy.org

 

 

 

Scott Raynovich, Founder & Publisher, Contentinople

 

Sessions:

Joint Session: Everything You Want to Know about Social Media, but are Afraid to Ask

 

The founder and publisher of Contentinople, Scott has been chasing packets around since 1994, when he worked on the copy desk at the now-defunct networking book LAN Times. He has been writing about technology for 15 years.

 

As an expert on technology markets, he has been quoted in publications including Reuters, Dow Jones, Barron's, and the San Jose Mercury News. He has also been interviewed on CNN and National Public Radio.

 

Prior to founding Contentinople on a corporate dare, Raynovich was part of the orginal Light Reading editorial team. He joined in April of 2000, cleverly timed to coincide almost exactly with the crash in the dot-com and telecom markets. Despite these adverse circumstances, the "scrappy" and always-profitable Light Reading survived and flourished, growing from 0 to $14 million in revenue before being acquired by United Business Media in 2005. In addition to contributing to Light Reading itself, Raynovich has also written for Light Reading offspring Unstrung (www.unstrung.com), and Internet Evolution (www.internetevolution.com).

 

Prior to joining Light Reading, Raynovich was Investment Editor for Red Herring magazine, where he also served as the New York Bureau Chief and helped build the original Redherring.com Website (before it became that "other," post-bubble, Redherring.com). Other past journalistic enterprises include writing about day traders for Wired.com; inverviewing Olympic Gold medalist Bill Johnson for the Crested Butte (Co.) Chronicle and Pilot; exposing corrupt Massachusetts politicians as Associate Editor at the Arlington (Mass.) Advocate; and chronicling politics, soccer, and "arts" for The Prague Post and Prognosis in the Czech Republic. He was also once accidentally published in the German magazine Der Spiegel, without pay.

 

 

 

David Lewis, President, DemandGen

 

Sessions:

Track One:Lead Scoring Based on Digital Body Language

 

David Lewis is Founder and President of DemandGen with over 20 years experience selling and marketing technology solutions for the enterprise, small business, and consumer markets. Prior to DemandGen, David was Sr. Vice President of Marketing at Ellie Mae where he brought in Eloqua and SalesForce.com in 2004 and used the platforms to grow Ellie Mae’s market share from 0% to over 50% in just 3 years. His success there was the genesis for starting DemandGen to help other firms learn how to harness the power of these sales and marketing systems. DemandGen’s clients include Apple, BEA, Palm, Cisco, Clickability, Borland, Taleo and other market leaders.

 

Dave began his career in 1988 at Microsoft as part of the sales and marketing team that introduced Windows 1.0 and Microsoft Office. He frequently speaks at marketing industry conferences and publishes articles and case studies on the topics of online marketing, demand generation, lead scoring, nurturing, and closed-loop marketing strategies.

 

 

 

Jason Lemkin, CEO, EchoSign

 

Sessions:

Day 2 Lunch Break Presentation

 

Jason Lemkin is CEO & co-founder of EchoSign. His operational experience spans the business development, sales, legal, human resource, and finance fields. Lemkin previously was an EIR at Storm Ventures and served as President, Chief Business Officer, and co-founder of NanoGram Devices, a nanotechnology pioneer that is now a subsidiary of Greatbatch, Inc. He previously served as Vice President, Corporate Development at NeoPhotonics Corporation; and as Senior Director of Corporate Development at BabyCenter.com, the leading internet company in its category and now a subsidiary of Johnson & Johnson.

 

Lemkin also served as corporate counsel to leading technology companies at Venture Law Group, and as a management consultant at Pathway Ventures. He holds a B.A., Magna Cum Laude from Harvard University; a J.D., Order of the Coif, from U.C. Berkeley; and completed the Stanford Graduate School of Business’ Executive Management Program.

 

 

 

Jim Macove, Director, Strategic Development, Geary Interactive

 

Sessions:

Track One:Search Engine Marketing: The Art+Science of Search to Sale

 

In his roles as Director of Strategic Development at Geary Interactive, Jim works work with his clients to leverage digital and search marketing best practices across their businesses. He is also responsible for developing alliances and channel partner relationships with web service and technology providers, media/entertainment companies and advertising agencies.

 

With over twenty years experience in corporate and entrepreneurial markets, Jim brings a seasoned understanding of business strategy, marketing management and online media practices to his work. His career engagements have involved building and managing development products in consumer packaged goods, media/entertainment, technology-based e-business, hospitality, and art markets, and he has a passion for helping companies leverage their assets to exploit existing and emerging market opportunities.

 

 

 

Mary Laplante, Vice President, Consulting Services, & Senior Analyst, The Gilbane Group

 

Sessions:

Track Two: Content is Dead. Long Live Context

 

Mary Laplante is Vice President, Consulting Services, and Senior Analyst with The Gilbane Group, an analyst and consulting firm that provides education, advice and market expertise in content technologies and their application to high-value business solutions. As Senior Analyst, she is active is Gilbane’s globalization and XML practices and Software-as-a-Service coverage. As Vice President, she oversees Gilbane’s consulting practices; manages research and client projects; participates in the development and launch of programs for vendor, user, and investor clients; contributes editorial content; and participates in Gilbane conferences and other industry events.

 

 

 

Matt Poepsel, Vice President, Performance Strategies, Gomez Inc.

 

Sessions:

Panel: SaaS and Savvy: I could have had an SLA!

 

Matthew Poepsel leads the professional services team for web application experience management leader Gomez Inc. This includes the breakthrough benchmarking service, which gives companies unprecedented insight into their web performance vis-à-vis their competition. In addition, Poepsel coordinates the company’s pre-sales engineering, consulting and educational offerings.

 

Since joining Gomez in 1999, Poepsel has also served as director of product management and business development. Prior to Gomez, Poepsel served in the U.S. Marine Corps for six years as an Arabic linguist.

Poepsel’s extensive speaking experience includes Internet Retailer, Retail Business Show, eMarketing East and eTail. He has partnered with big-name retailers, such as Office Depot and Lillian Vernon, for some of his speaking appearances. Poepsel holds both an MBA and a master’s degree in management information systems from Boston University.

 

 

 

Ted Bienkowski, Vice President of Business Development, Inform Technologies

 

Sessions:

Track Two: Content is Dead. Long Live Context

 

Ted Bienkowski is the Vice President of Business Development for Inform Technologies, with the specific responsibility of acquiring new clients and driving revenue for Inform’s Connected Content technology. Prior to joining Inform Technologies in August of 2006, Mr. Bienkowski was a Senior Account Executive at Zinio Systems, Inc., the leading digital magazine provider with more than 250 magazines and millions of users worldwide. At Zinio, he was instrumental in developing an industry-leading client list and for managing the senior relationships for key accounts. He has also held sales and marketing roles with Conde Nast, Primedia and American Express. He holds a B.B.A. in Marketing from Dowling College.

 

 

 

Dana Gardner, President & Principal Analyst, Interarbor Solutions

 

Sessions:

Joint Session: Everything You Want to Know about Social Media, but are Afraid to Ask

 

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 17 years.

 

Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: Web services, application development tools, and application lifecycle optimization techniques. His specific interests include enterprise infrastructure and processes, developer tool advances and trends, embedded software advances, infrastructure outsourcing and utility usage trends, SOA infrastructure and integration developments, and open source development and deployment initiatives.

 

As a software strategies blogger on ZDNet and BriefingsDirect and via a podcast series on BriefingsDirect, his analysis, commentary and interviews become conversational, and powerfully distributed via social networking and search.

 

Gardner is a former senior analyst at Yankee Group, and a former editor-at-large and the founding online news editor at InfoWorld.com. He was a founding member of the influential Gillmor Gang podcast.

 

 

Alex Blum, CEO, KickApps

 

Sessions:

Panel: Everything You Want to Know about Social Media, but are Afraid to Ask

 

As the CEO of KickApps, Alex is responsible for building a world class technology, marketing, business development, finance, and operations team with the goal of providing web publishers the tools to easily enable their sites with User Generated Content, Social Networking, Premium Video, and Content Syndication capabilities.

 

Before joining KickApps, Alex was President and COO of JumpTV, a leading Multi-Cultural Internet Protocol Television Network. Prior to JumpTV Alex spent 8 years at AOL most recently as the Vice President of Product Marketing for AOL's Audience business where Alex and his team were responsible for re-launching the AOL Portal and delivering an entire suite of web-based applications including: AOL's Video Player, Video Portal, Streaming Video advertising platform, AIM and AIMpages social networking service. Prior to that, Alex was General Manager of AOLTV, where he established strategic relationships with DirecTV, TiVo, OpenTV and Philips Electronics. Prior to joining AOL, Alex spent ten years in the software industry participating in three successful startup opportunities.

 

Alex has an MBA from the Albers School of Business at Seattle University and a BS in Mechanical Engineering from the University of Colorado.

 

 

 

John Seratt, Director, Western Region, MetaCarta, Inc.

 

Sessions:

Track Two: Content is Dead. Long Live Context

 

John Seratt’s background includes over 17 years of business development and consulting experience working with some of the most recognizable brands in business and technology including Microsoft, Cisco, and IBM. John’s mix of entrepreneurial passion and business acumen have also served him well as a technology adviser to state and local organizations as well as providing solutions to the US Department of Defense. Prior to joining MetaCarta, John was also a founding member and VP of the business activity monitoring /business intelligence company Corporate Radar that was sold to FAST Search prior to being bought by Microsoft.

 

 

 

 

John Broady, Executive Director, Omniture

 

Sessions:

Joint Session: The Failure Of Great Design - Learning To Adapt To Audience Need

 

As executive director at OTTO Digital - the Omniture Test&Target consulting division - John Broady brings site optimization solutions to the web’s top retailers, marketers and publishers. John specializes in A/B testing, ongoing optimization and content personalization, He advocates an approach of “radical simplicity” to match user experience with user intention.

 

Before joining OTTO Digital in 2007, John served as a vice president of operations at CNET, where he managed both the development of advertising opportunities and the creation of vital business-analysis tools for the CNET Networks Entertainment properties, which include GameSpot, TV.com, MP3.com, and FilmSpot.

 

John has been an integral force in launching several industry-leading analytic tools, including a system that facilitates live user testing and another that monitors Web users' navigational patterns to determine consumer trends as the entertainment landscape continues to evolve. In his sales development role, John oversaw the creation and execution of compelling advertising packages for various advertisers including record labels and music download services to drive music downloads.

 

A highly respected spokesperson for the entertainment industry, John has appeared on the CBS Evening News, CNBC, Bloomberg TV, and National Public Radio. He has also been featured in Associated Press articles, as well as stories appearing in The Wall Street Journal and USA Today and on Digital Media Wire and Bloomberg.com.

 

John worked for three years at Yahoo!, where he conceived, developed, and launched a highly successful back-end personalization system. Still an important part of the Yahoo! Sites today, the system shares users' site preferences among 17 Yahoo! properties.

 

John started his career in the online industry at GameSpot in 1996. During his first six years at GameSpot, he gained experience in nearly every area of the industry, including general management, production, sales, marketing, product management, editorial, design, and operations.

 

John holds a B.A. in economics from the University of Texas at Austin. He lives in San Francisco.

 

 

 

Ray Solnik, President & Chief Operating Officer, OpSource

 

Sessions:

Panel: SaaS and Savvy: I could have had an SLA!

 

Mr. Solnik was Chief Development Officer of New Edge Networks prior to the sale of the company to EarthLink, a $1+billion Internet company based in Atlanta, GA. Before joining New Edge Networks, Mr. Solnik was president of AT&T's consumer Internet company, AT&T Worldnet in New Jersey. He was also vice president for consumer strategic marketing for AT&T and headed a portfolio of growth businesses. Prior to AT&T, Mr. Solnik held senior executive positions in business development and strategy for NorthPoint Communications and SBC

Communications in California. He was also interim CEO of a European joint venture, VersaPoint, based in Amsterdam, The Netherlands. Prior to his career in communications, he worked in financial services at American Express, Intuit, and Commercial Union Capital. Throughout his career he has had direct functional experience in finance, marketing, product management, and call center management.

 

Mr. Solnik has a bachelor’s degree in economics from the University of Michigan. He earned his MBA at Stanford Graduate School of Business.

 

 

 

Marko Hurst, Roundarch

 

Sessions:

Joint Session: The Failure Of Great Design - Learning To Adapt To Audience Need

 

Marko Hurst is a 12 year Internet veteran with 6 years of experience in Web Analytics. Marko is a user experience professional and heads up the analytics practice at Roundarch. As a consultant, analyst, and thought leader Marko has led engagements for web development, business processes, and analytic initiatives for a number of Fortune 500 companies. Today, Marko’s focus is solving the data gathering/reporting – analysis gap by developing methods to “humanize” data and drive actionable insights, as well as developing algorithms for dynamic user segmentation content. Marko is also a member of the Web Analytics Association.

 

 

 

Carolyn McBride, Regional VP, Professional Services, SAVVIS

 

Sessions:

Panel: SaaS and Savvy: I could have had an SLA!

 

Carolyn McBride has over 10 years of Information Technology management experience. In her career, she has held Director Level and above positions in varied organizations including finance, sales, service creation, operations and professional services. She is currently Vice President of Professional Services for the Northwest Region and the SaaS Center of Excellence for SAVVIS Communications. In this role, she is responsible for driving the organization’s mission to support the transformation of customers’ infrastructure utilizing SAVVIS Managed Services through flawless implementation and life cycle support.

 

Carolyn joined SAVVIS through the acquisition of Cable & Wireless America. Prior to her current position, she was Vice President for the Bay Area Region’s Consulting and Hosting Services Group. In this capacity, she was responsible for the largest regional P&L at CWA including managing over 300 employees including Technical Consulting Services, Customer Account and Project Management, Facilities, and Data Center Operations. Her region had eleven data centers at its peak representing over 650,000 sf. During this period she commissioned three new data centers and managed the consolidation and closure of six older data center facilities and successfully migrating over 400 customers to other C&W facilities. She also was responsible for the management of dedicated enterprise operations support teams for Microsoft and other Fortune 100 companies.

 

Carolyn McBride graduated from the University of California, Santa Barbara with a Bachelors degree in Biology including a semester abroad at Pembroke College, Cambridge University.

 

 

 

Chris Kenton, CEO & Co-founder, SocialRep

 

Sessions:

Joint Session: Everything You Want to Know about Social Media, but are Afraid to Ask

 

Chris Kenton is co-founder and CEO of SocialRep, an on-demand software and services platform that helps enterprise marketing organizations manage social media engagement, and founder of MotiveLab, a marketing agency specializing in social media and marketing technology. Formerly senior vice president of Strategic Planning at the Chief Marketing Officer's (CMO) Council and its corporate parent, the international PR firm GlobalFluency, Chis managed global business development, client consulting services and program development for affinity networks including the CMO Council, the Business Performance Management (BPM) Forum and the Forum to Advance the Mobile Experience (FAME). Chris writes the blog www.marketonomy.com.

 

 

 

Jason Erdahl, Executive Director of Digital Media, Star Tribune

 

Sessions:

Track Two: Location, Location, Location: How Placement Helps Drive Revenue

 

Jason Erdahl is Executive Director of Digital Media, responsible for the day-to-day operation of the Star Tribune's online business. Erdahl joined the Star Tribune in May 2006 after working for eight years at the Milwaukee Journal Sentinel where he was operations director for their website.

 

After graduating from the University of Wisconsin - Madison, where he majored in geographic information systems and cartography, Erdahl earned an MBA from Lake Forest College in Chicago.

 

 

 

Celeste LeCompte, Managing Editor, Sustainable Industries

 

Sessions:

SaaS is Green: Easy on the Budget, Easy on the Planet

 

Celeste LeCompte is the managing editor of Sustainable Industries magazine, a 5-year-old environmental business magazine based in San Francisco. The magazine has been nominated for the Utne independent press awards several years running, received the first ever Aveda Environmental Award for magazine production practices, and in 2007 received a prestigious Eddie award for energy reporting. Previously, Celeste covered energy, food and agriculture, recycled markets, and biofuels for Sustainable Industries and the now-defunct online magazine NW Current. She is also a copyeditor for the GigaOM blog network, where she gets a daily dose of high-tech news and viral video analysis. Previously, Celeste worked as a research consultant for Ecotrust, a Portland-based nonprofit, and did community outreach for the planning department in Framingham, Mass.

 

Celeste graduated from Harvard College with a bachelor's degree in Social Studies, and wrote her undergraduate thesis about community organizing around organic agriculture.

 

 

 

Tien Tzuo, CEO, Zuora

 

Sessions:

Track One: Search Engine Marketing: The Art+Science of Search to Sale

Joint Session: The Failure Of Great Design - Learning To Adapt To Audience Need

 

Tien Tzuo is the CEO of Zuora.com, a company looking to create an entirely new way of delivering enterprise applications. Prior to Zuora, Tien was one of the “original forces” at salesforce.com, which he joined in 1999 as the 11th employee, when the company was still operating out of a house on Telegraph Hill in San Francisco. In his 9 years at Salesforce, Tien has held a variety of executive roles in Salesforce.com’s technology, marketing and strategy organizations, including building out the product management & marketing organization, serving as Chief Marekting Officer for two years and most recently as Chief Strategy Officer.

 

Tien personally oversaw the vision, direction, and design of the first 17 release of Salesforce.com’s award winning product line, including overseeing the launch of Salesforce and the AppExchange. In 2004, Tzuo was named CMO of the Year Finalist by the CMO Council and BusinessWeek Magazine. In the last two years, Tien was responsible for chartering Salesforce.com’s successful expansion into the financial services, media verticals and within Fortune 500 accounts. Tien is also widely recognized as one of the thought leaders in the software-as-a-service industry. His podcast on the Secrets of Salesforce (http://edcorner.stanford.edu/authorMaterialInfo.html?author=226) is widely cited and has been downloaded over 250,000 times since it was first published.

 

Prior to salesforce.com, Tien was at CrossWorlds Software, where he spearheaded CrossWorlds product, marketing and sales push into the Telecommunications vertical worldwide, and at the Oracle Corporation in a variety of sales and professional services roles. Mr. Tzuo holds a bachelor’s degree in electrical engineering from Cornell University and a master’s in business administration from the Stanford Graduate School of Business.